Home 2019-03-04T01:43:11+00:00


Welcome to Earthwords

for innovative interpretation

Earthwords is owned by John Macadam who works with artists, photographers, sculptors, stonemasons, translators and designers to produce interpretation that is unique to your site and your situation. Naturally all the content is checked with experts.

John Macadam also runs workshops on interpretation and gives keynotes. If you would like to watch a 30 minute keynote for the Norwegian Geological Survey’s annual seminar in 2015 it’s here (apologies for the technical problems!). Workshops have been run for the Norwegian Geological Survey, UNESCO Global Geopark Idrija in Slovenia, for the University of Minho MSc course in Geoheritage, for the Geoheritage module for the University of Turin’s MSc, twice for the International Association of Engineering Geology 50th conference in Turin in 2014, for the University of London MSc on Protected Area Management, for Scottish Natural Heritage and for others. Participants on these courses have come from a wide range of countries, from across Europe, from South America and Indonesia. He has also spoken at a conference on geotourism in Morocco, and as an invited speaker (funded by the British Embassy) at the first and second British-Finnish Natural Resources Initiatives at GTK, the Finnish Geological Survey. He is working with colleagues from the Universities of Turin and Bucharest, Ibn Zohr University in Agadir, and Lahti University in Finland. He works with several UNESCO Global Geoparks and also aspiring geoparks (and prefers to be invited early – before major decisions about interpretation, or information dissemination, have been made and funds committed!).

Much more was added to this website in February 2019 – when I and my webhost sorted out longstanding problems (apologies for these).

Why not visit Earthwords on Facebook here? I post about interpretation, science communication, etc. – and it’s a cuddly-animal-free zone!

John Macadam’s LinkedIn profile is here.

Finally,  on the Contact page I have listed the people I have worked with, showing their websites.